How Can User Experience Design / UX Help My Business?

Published July 2017 by Leanne Millar BSc

WHAT IS USER EXPERIENCE DESIGN?

User experience design is quite simply the organs of everyday life. Most specifically User Experience Design is often used as a terminology in a web development process and describes the steps taken to ensure that a website is accessible, usable and provides those interacting with its pleasure. (Lamprecht, 2017).

Good user experience design makes people happy, it eradicates technophobia and it insists that designers take responsibility for flaws in their product. A product should have no flaws. A product should be so easy to use that almost anyone regardless of physical, mental or intellectual ability can flawlessly operate it.


WHAT IS EMOTIONAL DESIGN?

When you are designing an experience, it is paramount to take stock of someone’s emotional connection. As human’s we develop emotional attachments to our products. They become a part of our lives. Just look at your phone, can you imagine surviving without it? Don Norman the Daddy of UX and the man who coined emotional design explains how good design makes you happy.


WHAT IS USER INTERFACE DESIGN?

User Interface Design is the process of applying scientific experience design techniques to the physical interface of a product. It’s about making everything SIMPLE! Many people confuse UX and UI design as the same thing. They aren’t! They are in the same family and often go together but they are two very individual entities. The best way to describe the difference between UX and UI design is the Chicken and the Egg.


SO HOW CAN ALL THIS HELP MY BUSINESS?

When you are dealing with clients/ customers (whatever you prefer to call them), you are in fact dealing with humans. Unless you’re a vet but even then, you’re dealing with human owners. If you want people to remember you in a good way, give them something good to remember. Tailor their entire experience into something positive. Think of all the senses sight, touch, taste, hearing, smell and vibe. Stimulate these senses in your customers. Allow them to travel a path that you have designed and planned. Give them a reason to return. Give them a reason to recommend you to someone else. How would you like to be treated if you were using your company? Scott Stratton gives by far the best examples of excellent user experience design within a business.


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